British radio presenter Roman Kemp stars in the campaign for Vodafone's new creative platform, The Nation's Network, which aims to 'bring to life Vodafone's role in connecting the nation to the people and things it loves'.

A spokesperson for Vodafone commented 'Over the past 40 years, we have built a network that the nation has come to rely on to keep them connected to the people, businesses and places they care about. Now felt like the perfect time to bring this all together under a new campaign that is warm, relatable and optimistic. And who better to inject some optimism, charisma and fun into the summer than another of our national treasures: Roman Kemp'.